"Transparency and trust are foundational to our relationship with students and the broader university community."
Lara Saunders, Website Manager, Bond University
Bond University
Elevating privacy compliance through Consent Management at Bond University
Australian university strengthens privacy compliance with seamless, user-first consent management solution
Bond University is a private, independent, and not-for-profit institution located on the Gold Coast, Queensland, Australia. Since its foundation in 1989, Bond has offered a wide range of undergraduate and postgraduate programs across four faculties: Business, Law, Health Sciences & Medicine, and Society & Design. With a student population of approximately 5,000, Bond is renowned for its commitment to personalised education, academic excellence, and global engagement.
Bond University’s website is managed by a lean but strategic team within the broader Marketing department. The Website team is supported by a cross-departmental Website Working Group, consisting of stakeholders from Marketing and ITS, enabling an agile, collaborative approach to digital experience and compliance. Key focus areas for this team include:
- Improving website performance, engagement, and functionality
- Delivering an exceptional experience for students and other audiences
- Enhancing brand reputation through thoughtful content and design
- Ensuring strong governance and ongoing compliance
- Aligning with and supporting the University’s strategic priorities
Australian privacy reform demands change
The OAIC’s guidance on tracking pixels and privacy obligations, published in late 2024, underscored the need for a compliant, automated, and user-centric consent management system.
The university sought a platform that could:
- Empower users with cookie preference controls
- Align with evolving global privacy laws (e.g., GDPR, CPRA)
- Deliver a seamless experience without interrupting the digital journey
"Implementing the OneTrust CMP has enabled us to swiftly adapt to new guidance regarding the use of tracking pixels in Australia, whilst also ensuring compliance with legislation across all the global markets that form Bond University’s student community."
Kate Precious, Senior Marketing Data and Insights Manager, Bond University
The solution: OneTrust CMP + Insighten implementation
Bond University conducted an extensive market review, evaluating multiple vendors through product demonstrations and industry benchmarking. OneTrust was chosen for its:
- Comprehensive automation capabilities
- Seamless integration with existing tools (e.g., Google Tag Manager)
- Flexible and branded consent experience
To ensure a successful deployment, Bond partnered with Insighten, a certified OneTrust implementation specialist. Together, they rolled out the Consent Management Platform (CMP) across bond.edu.au, ensuring full regulatory alignment and optimal performance.
"Insighten was efficient and communicative throughout the implementation, and we greatly value their OneTrust expertise."
Kate Precious, Senior Marketing Data and Insights Manager, Bond University
Key Implementation Components
- Robust Consent Model Framework: Designed for compliance with Australian and international laws
- Geo-targeted Cookie Banner Configurations: Tailored for location-based compliance
- Automated Cookie Categorisation: Ensures accuracy and reduces manual overhead
- Marketing Stack Integration: Seamless with GTM, analytics, and CRM tools
- Real-time Consent Tracking & Logging: Supports audit-ready documentation
"Implementing OneTrust enables us to meet compliance requirements with a solution that’s both scalable and user-friendly. The platform allows us to deliver a seamless, branded consent experience, demonstrating our commitment to responsible data use without disrupting the user journey."
Lara Saunders, Website Manager, Bond University
Impact & outcomes
The implementation of OneTrust CMP has strengthened Bond University’s approach to managing compliance, enhancing transparency and trust with users while streamlining internal operations.
Key Success Measures
- User Experience: A branded, intuitive cookie banner that empowers users to manage their preferences easily
- Compliance Assurance: Ongoing alignment with local and global data protection regulations
- Automation Efficiency: Background processes reduce manual workload and allow teams to focus on strategic initiatives
Bond is now fully aligned with Australia’s evolving privacy reforms—including OAIC guidance on tracking pixels—as well as international standards such as GDPR and CPRA. The integration with Google Tag Manager has eliminated the need for custom opt-in/out development, reducing reliance on technical teams and accelerating time to compliance.
OneTrust’s automation and flexibility have also enabled Bond to maintain accurate, auditable consent records, and ensure compliant cross-border engagement in marketing campaigns.
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